The industry has uplifted to every level of bringing the best brands for its people. Consumer preferences have gone from Whiskies to Vodkas, Rum, Gin and Ready to Drink Beverages. Prior to this SOM has taken diligent steps to expand its brands as per the choice of customer. The ISO 9001:2008 certified company SOM Group takes the pride in brewing beers that have been the cherished brands of the country. From whisky investments, beverage industry, alcohol, bee industry to SOM Distilleries and Breweries, we are your choice winning the taste and quality. The Som Group has built world class brands on the back of consistent quality.
The group operates a brewery, a distillery, support industries and a distribution network across the country. The group’s diversification is an important factor in delivering the highest quality brands to the consumers and delivering long-term value to the stake holders. Bifurcating into three traits -SOM Distilleries and Breweries Limited, SOM Distilleries private Limited and Legend Distilleries Private Limited, the plant is well equipped with Distillation, Storage and Maturation facilities. We are the first modern brewery in Central India where entire process (Brew House) is operated through a MIMIC panel & Central Control Panel Facility to monitor and control the operating temperature of fermentors, maturation, bright beer tank and yeast vessels using Programme Logic Control (PLC) system.
We produce our brands in over 22 countries. We are committed to efficient, sustainable production to the highest quality standards.
The group has extensive marketing and distribution network covering states Madhya Pradesh, Chattisgarh, Delhi, Haryana, Himachal Pradesh, Chandigarh, Uttrakhand, Tamil Nadu, Andhra Pradesh, Pondicherry, Jharkhand, West Bengal, Orissa, Daman and Diu etc. With expansion in export we are concentrating on the Canteen Stores department as a major role in our business as well.
Our export-led International Supply Centre (ISC) employs its presence in different countries & continents across the world: Niger, Mozambique, Republic of Dominica, Dubai, Oman, Japan, South Korea, Singapore, Malaysia, Vietnam, Australia, New Zealand, Nigeria, Angola, Congo, Sudan, Tanzania, Uganda, Norway, Sweden, UK, Haiti, Panama, Zambia, Cambodia, UAE, Kenya and US.
“The class you always wanted to take”— that’s a pretty accurate tagline for anyone who started his or her love of great liquor brands. With this on high note, SOM India has featured new brands on a broader sphere.
You land at the best Beer brands with –Hunter Refreshing, Hunter Super Strong, Hunter Extra Strong and Blackfort Premium Beer. You would love to take a shot with our Vodka – White Fox Vodka and specifically for the young minds our White Fox Refresh Vodka Mixed Ready To Drink. The fulfilment of what you want and the realisation of being served the best with our Rum BlackFort Premium bottle would make you feel special. Top in the list of Whiskeys – Milestone 100 and Legend Premium and last but not the least the Legend Rare Brandy are all those brands made from SOM India gauging the consumer’s interest. We have not just limited ourselves to the best brands and their sales, but also exercised our brains to work on the higher versions of it making it more refined and classy, enduring it to our consumers. “Recognition being our greatest motivator “, has primarily ranked us best by “Forbes”-Top 200 companies in Asia Pacific under a billion (small & medium)-Aug’ 2003 has been the biggest fruition for SOM Group. Being listed on the two premier stock exchanges of the country SOM has bagged multiple awards. The Monde Selection Gold Award for Milestone 100 whisky and Silver award for White Fox Vodka and Hunter Beer have got high recognition – June’ 2014.
Customer centric, quality-focused and evolution is the mission of our Group. We are bound to be a socially responsible corporate, conducting the business with the highest moral standards offering only the finest at competitive prices to our patrons; says our chairman Mr Jagdish Arora.
We strive to establish SOM as a world-class distillery and brewery that persistently offers great products at greater price value for our consumers. We are inclined towards the continuous evolution of our brand making it a synonym of progressive and distinctive.