This New Year Calls For The Best Vodka Premix – Cosmo Cranberry

Enjoy the season with the white fox refresh ready to drink mixes.

welcome to flirthood

New Flavour?

Yes! A new member has been added to the White Fox Refresh Ready To Drink family.

SOM Group is all set to add another best seller- vodka premix White Fox Refresh-Ready To Drink-Cosmo Cranberry.

Cranberry

This drink is all set to create ablaze in the liquor market through its large scale high-end events and grass-roots tactics to target the youth. SOM Group believes, “ The campaign will build curiosity which will in return create high demand for the product.” This invention is going to create the same fire as the other two with its exceptional taste.

 

 

 

 

 

 

 

 

 

 

We started the White Fox Refresh Ready To Drink with the 2 most popular flavors, Naughty Orange and Tangy Lemon which are till date top sellers amongst the youth.

combo cans

When you open a can of-Orange and Lemon your senses are 1st hit with the intoxicating scent of the fruit.

We are Looking forward to the launch of our Cranberry Cosmo, a flavour that is very popular amongst the youth these days. SOM has gone ‘Out of their depth’ and launched these drinks with a lower percentage of alcohol ratio in it. This invention has given SOM a huge leap against their competitors.

Cranberry

About Cranberry

A fruit – flavoured alcoholic

beverage with 6% alcohol , a Premium can and international flavour. White Fox Refresh Ready To Drink Cosmo Cranberry delivers a strong attitude with it’s bold and bright colour packaging.

The groups strength is to organically grow brands using a strategic and cost-effective structure. Cosmo Cranberry along with the two other flavours is priced at a mid range which is,” where the opportunity for growth lies”.

 

 

 

 

 

The demand for such drinks is growing in India mainly due to high exposure and an urge to try any thing that is new and ON TREND.

RTD

Best Indian Kraft Whisky Investment Santa Giving Away A Super Wish, Grab It Now

The big day is certainly around the corner and Christmas lists are starting to be encapsulated in the earnest for family members who keep pondering with the question- “What do you want for Christmas? ”(Well Santa is still granting wishes every day, too!) How about a taste of something that can be one of the most unique gifts?

Legend Premium Whisky is crafted with imported scotch malts, Indian malt spirits,triple filtered with the best Indian ‘Sharabti’ grain spirit to fill your baskets with something more special. So Let’s dig into one of the top whisky brands in India – Legend Premium Whisky. The pinnacle of quality SOM Group has housed a unique shaped bottle promising a great tactile feel with a premium look and stylish Mono – carton marking the beginning of new era of kraft whiskies.

Whisky Investment

The unique feature to make this Legend outshine is the ‘Sharbati’ grain spirit. Due to the geographical area Sharbati is indigenous to  Sehore, Bhopal and places in Madhya Pradesh. It has been claimed to be the best quality of wheat & in found only in MP . We achieve the product with optimum quality to create our Legend Premium Whisky & the secret is the high potash content in the soil when the grain pod is ‘filling up’. The wheat being the lustrous, golden hue with 2% extra protein content than the normal 10-12% found anywhere else in INDIA.  SOM being an eminent part of Madhya Pradesh takes every bit of this premium raw material & the best Indian Kraft whisky for its consumers.

Come across the history

SOM has launched this whisky with an aim to attract mature audiences & is already exporting this Indian kraft whisky to a host of nations such as ; spreading to set a grip in Niger, Mozambique, Republic of Dominica, Dubai, Oman, Japan, South Korea, Singapore, Malaysia, Vietnam, Australia, New Zealand, Nigeria, Angola, Congo, Sudan, Tanzania, Uganda, Norway, Sweden, UK, Haiti, Panama, Zambia, Cambodia, UAE, Germany, Finland, Kenya and US.

Top whisky brands in India

It tastes like

Legend Premium Whisky is a masterpiece created exclusively for those who appeal the finest things in life. Its a contemporary creation of an outstanding quality made for the discerning consumers. Its is a flawless combination of smoothness and strength with no artificial flavours added in it. With a lot of research into the creation of this whisky popped up a smooth, rich in taste & lingering after taste golden brown whiskey from the kitty of SOM.So,just sip in and enjoy the smooth mellow taste with an aura of a Legend & the whisky can be easily termed as one of the best whiskies in the country.

Whisky Brands in India

Ending Note

Sales and distribution of Legend Whisky are growing with this all new Avatar of Legend Whisky that has enthralled every Customer with each sip. We wish you good luck if you are on wheels to ahead of the game and getting some early Christmas gift ending up with Legend Premium Whiskey. We surely want you to enjoy the winter evenings in maturation with new casks and alluring feel. 

For further enquiries about the product you can reach the website at www.somindia.in or email at k.k.tiwari@somindia.in

Get The Best Vodka Brands In India With The Loving Mix Of White Fox Vodka

Vodka Brands in IndiaIt seems like not a day goes by without the launch of vodka. Reaching the peak it has never shown signs of slowing down. People are not only buying these products but also talking about them when out drinking and on social media. It’s the kind of genuine engagement that vodka would kill trending every occasion.

The flavoured is on its way, the big brands have over saturated vodkas. Vodka still remains the clear number one with over the higher share of spirits category compared to any other.  With this Deepak Arora, CEO SOM Group expresses “India has a young population which is experimental. The slow growth in the segment is due to a disproportionate increase in taxes vs. income parity. In general, more sophisticated consumers seem to be looking for “complex spirits” and are moving to familiar options like vodka.” To support his assessment he talks about his own brand White fox vodka, the best vodka brand in India  which is a premium product.”Our vodka growth has doubled as compared to last year of which we are confident as we are getting repeat orders from export markets as well,” he says.

SOM Group has worked on the quality of serving the best brands and therefore launched White Fox Vodka crafted with the finest natural ingredients which goes through three rounds of distillation & charcoal filtration to enhance the vodka’s high-definition purity and clarity of taste. This Vodka delivers a drink that tastes outstanding – whether enjoyed neat, on the rocks, or in the mix with your favourite cocktail.

So now let’s go into it!

White Fox is a very high quality vodka that is great for mixed drinks and good enough to drink on the rocks. If you ask most bartenders, they will say the same thing. The reason for this is too simple-it’s not that expensive but great quality.

You may be thinking, “What’s about this?” That’s probably because it is the number one overrated vodka. White Fox – Green Apple and White Fox – Orange are already adding the missing zing and tanginess to parties across India.

Each flavour of White fox contains the all-natural infused ingredients right in the bottle. Few more exciting flavours are currently in development and slated for launch in the coming months.

Putting forth the vision of the group whose passion is simply to make the best Vodka possible. After the first glass of White Fox you can accept just about anything of life even your own mysteriousness. Sometimes you don’t drink to forget, you drink to celebrate surviving your stroll and the fact that you are still standing. With this attitude in mind SOM Group worked thoroughly to serve their consumers with the best vodka brand in the country.

To give the right kind of taste to the consumer preferences SOM has scaled their choice to go by White Fox. The key factor in the vodka category is smoothness, and smoothness is what our vodka has. A light hearted and naughty moment is  enjoyed at its peak with this. The young minds believe in “Go Chill Funda” which would be highly showcasing their style statement with a Vodka can in their hand. Best of characters when talked about features the unique taste.

Has there been a bang on with the concept of Vodka?

SOM give its mark as the early leaders – and start again, with the vodkas now ice cold. They are much more palatable now, with the differences less marked. We add our marks and move on, sluicing some more glasses after adding vodka. Nothing to choose between them on the nose, but some character comes through on the palate.

Finally, we finish our marathon and tot up the marks. The scores are close, but we are unanimous in our top best vodka brands in India. We open a large brown envelope which reveals the name behind the bottle White Fox Vodka – the shots temper your spirits!!!

Cocktails A Great Brand Connect For White Fox Vodka

blog-24-oct-290x258It’s basically a naughty orange and green apple—delicious and refreshing. It relies on absolutely no tools, simple ingredients and simple measuring: It’s two shots of vodka, topped with club soda and other beverages. The advantage with such a basic cocktail is, you’ve got unlimited variations just by changing one of the three main ingredients. Cocktails have become crucial components of nearly all modern restaurants.

The SOM Group is one of the leading liquor industry whose product portfolio consists of beer, brandy, rum, whisky and vodka. SOM responded to the spread of the cocktail culture across regions by developing a special blend of White Fox Vodka which can compliment cocktails.

A good cocktail doesn’t need to be complicated, especially when you’re using flavourful and quality ingredients. You can create a killer drink with just a few items. What best could give a start than White Fox Vodka which is the best vodka brands in India .This invention from SOM has hit a very unique flavour which even serves specially for women .It’s something you will look very sophisticated sipping on with your friends. It’s long, refreshing and spicy cooler to go for!  What’s not to like? It’s easy to make and easy to replicate, and definitely an improvement on vodka diet.

The liquor industry is one of the most creative spaces for brands today. And they have to be – to sell an idea with a bottle, a sticker and not much else, a brand must surround its product with some serious touch to the consumer preference.SOM Group worked diligently to launch this classy brand with a shade of naughtiness .Yes, the tagline “Stay Naughty “reflects the sense of naughtiness that is hidden within every person of any age. The White Fox Vodka is a part of classic cocktails like Cosmopolitan, Margarita, Bloody Mary and Mojito at a number of outlets. Bartenders are also using the White Fox – Orange & Green Apple to serve the best cocktails to their customers. Ours is a cocktail that embraces simplicity and utility without skimping on aesthetic. Approachable, well-tested recipes enables vodka lovers of all persuasions to experiment with classic and original drinks.

The strategy for ‘White Fox Vodka’ is to promote the brand as ‘Naughty’, ‘Uber Cool’ and ‘Stylish’. The product is available in two flavours i.e Orange and Green Apple. The target segments are young, experimental drinkers and women. To promote the brand, concept of ‘Naughty Night Parties’ has been introduced wherein parties are organized in elite Clubs and Bars. These parties have garnered a lot of interest and mouth publicity.

Blog image-naughty-fox-Som

Giving an impression of up gradation”Our White Fox vodka is crafted from finest ingredients and goes through three rounds of distillation and charcoal filtration to enhance vodka’s high definition purity and clarity of taste. Our vodka delivers the best in taste – whether enjoyed near, or in rocks or mixed with cocktails”, says Mr Deepak Arora, CEO SOM Group.

Higher levels of independence along with exposure to lifestyle with rise in income levels have changed the consumption patterns. What remains clear is that while there is a changing behaviour amongst Indian consumers; quality and value continue to guide their purchasing decisions. The scenario has indeed compelled every single consumer to accept the best brand for being a perfect blend in cocktail with a high quality and flavour being it the White Fox.

You like what is going on, but if you want to play with the ratios a bit grab this at your nearest store. You play up with the malty aspect of this to make up a variation. It makes a great companion with the classics giving you a nice flavour. Our consumers give us a brand recall and reconnect. After the launch of White fox Vodka, we hosted a series of Naughty Night parties at premium club and discotheques, were our vodka was served exclusively and we distributed cocktail booklets to serve you with the recipes based on White Fox Vodka.

When all took a full swallow of it there was a general consensus of surprise amongst our guests as the White Fox was smoother in the throat than the experience of sipping would have suggested. It was also found the spicy flavour was clean and pleasant. However, as a shooting Vodka, the White Fox performed quite well (especially when served cold).

“Which is the best Vodka?” is by far the number one question people ask. But we have a lots of favourite vodkas from all around the world. Your preference is different depending on whether you are served with a straight up, or in cocktail or in food dishes.

Of course, with so many types and so little time, where would you start? To make your decision a bit easier SOM has incorporated the finest vodka on the planet into” a new innovative platform which allows both cooking and vodka enthusiasts to explore the world of vodka in one convenient location”- White Fox Vodka

Admire the COLOR and little specks of barrels floating in the glass, signs that this is for sure the Real Deal.

Raise Your Taste With SOM India

SomIndiaThe industry has uplifted to every level of bringing the best brands for its people. Consumer preferences have gone from Whiskies to Vodkas, Rum, Gin and Ready to Drink Beverages. Prior to this SOM has taken diligent steps to expand its brands as per the choice of customer. The ISO 9001:2008 certified company SOM Group takes the pride in brewing beers that have been the cherished brands of the country. From whisky investments, beverage industry, alcohol, bee industry to SOM Distilleries and Breweries, we are your choice winning the taste and quality. The Som Group has built world class brands on the back of consistent quality.

The group operates a brewery, a distillery, support industries and a distribution network across the country. The group’s diversification is an important factor in delivering the highest quality brands to the consumers and delivering long-term value to the stake holders. Bifurcating into three traits -SOM Distilleries and Breweries Limited, SOM Distilleries private Limited and Legend Distilleries Private Limited, the plant is well equipped with Distillation, Storage and Maturation facilities. We are the first modern brewery in Central India where entire process (Brew House) is operated through a MIMIC panel & Central Control Panel Facility to monitor and control the operating temperature of fermentors, maturation, bright beer tank and yeast vessels using Programme Logic Control (PLC) system.

We produce our brands in over 22 countries. We are committed to efficient, sustainable production to the highest quality standards.

The group has extensive marketing and distribution network covering states Madhya Pradesh, Chattisgarh, Delhi, Haryana, Himachal Pradesh, Chandigarh, Uttrakhand, Tamil Nadu, Andhra Pradesh, Pondicherry, Jharkhand, West Bengal, Orissa, Daman and Diu etc. With expansion in export we are concentrating on the Canteen Stores department as a major role in our business as well.

Our export-led International Supply Centre (ISC) employs its presence in different countries & continents across the world: Niger, Mozambique, Republic of Dominica, Dubai, Oman, Japan, South Korea, Singapore, Malaysia, Vietnam, Australia, New Zealand, Nigeria, Angola, Congo, Sudan, Tanzania, Uganda, Norway, Sweden, UK, Haiti, Panama, Zambia, Cambodia, UAE, Kenya and US.

The class you always wanted to take”— that’s a pretty accurate tagline for anyone who started his or her love of great liquor brands. With this on high note, SOM India has featured new brands on a broader sphere.

You land at the best Beer brands with –Hunter Refreshing, Hunter Super Strong, Hunter Extra Strong and Blackfort Premium Beer. You would love to take a shot with our Vodka – White Fox Vodka and specifically for the young minds our White Fox Refresh Vodka Mixed Ready To Drink. The fulfilment of what you want and the realisation of being served the best with our Rum BlackFort Premium bottle would make you feel special. Top in the list of Whiskeys – Milestone 100 and Legend Premium and last but not the least the Legend Rare Brandy are all those brands made from SOM India gauging the consumer’s interest. We have not just limited ourselves to the best brands and their sales, but also exercised our brains to work on the higher versions of it making it more refined and classy, enduring it to our consumers. “Recognition being our greatest motivator “, has primarily ranked us  best by “Forbes”-Top 200 companies in Asia Pacific under a billion (small & medium)-Aug’ 2003 has been the biggest fruition for SOM Group. Being listed on the two premier stock exchanges  of the country SOM has bagged multiple awards. The Monde Selection Gold Award for Milestone 100 whisky and Silver award for White Fox Vodka and Hunter Beer have got high recognition – June’ 2014.

Customer centric, quality-focused and evolution is the mission of our Group. We are bound to be a socially responsible corporate, conducting the business with the highest moral standards offering only the finest at competitive prices to our patrons; says our chairman Mr Jagdish Arora.

We strive to establish SOM as a world-class distillery and brewery that persistently offers great products at greater price value for our consumers. We are inclined towards the continuous evolution of our brand making it a synonym of progressive and distinctive.

How The Strongest Beer In India Has Become Your Choice?

hunter-bottle3Alcoholic products in the Indian market are becoming popular at a phenomenal pace. With the arrival of liquor items, people have lots of choices. They can either opt for whisky, gin or beer. Due to the presence of different attributes, they have become the darling of the masses.

Wonderful flavor:

The top beer brands in India provide wonderful flavor to the users who have instantly fallen for the taste. One of the most striking characteristics is the appearance of the product once it is poured in the glass. Sitting in a lounge and sipping onto the alcohol is a wonderful relaxing activity for the people. Lacing is another attribute that makes the beer appealing to the eyes and would go a long way in providing wonderful experience to the users.

Unique aroma:

Alcohol brands in India are able to notch amazing sales in the recent times because of the growing population of the young people and the introduction of different types of aromas into the eclectic mix of beer products. Generally, they consist of fruity, floral and vegetal varieties to attract the attention of the foodies as well as alcohol lovers. In addition, textured flavor is also very popular however you should select the brand according to the individual preferences of the users. As a customer, you need to differentiate between the high quality and substandard beer.

Mouth feel:

Liquor companies in India offer products with a unique mouth feel. In other words they are pleasing to the tongue with mixture of sweet and sour flavor. In addition, a good beer would not feel heavy inside the stomach. You can invite friends at the lounge and have party in great style. Refreshing light taste is what majority of people want as far as beer drinking is concerned. As a precautionary measure, you can swoosh the alcohol in the mouth and exhale to get the secondary smell in order to decide whether the alcohol in worth drinking.

Strong taste:

Some of the brands such as hunter beer is among the Strongest beer in India that have strong taste and it is available in different volumes right from 650 ml to 325 ml. Packed in an attractive bottle the product has become the center of attraction of the people. Generally, the percentage of alcohol is not more than 7%, but the golden yellow color makes the hunter beer an enticing option for its fan. Moreover, the alcoholic drink is exported to different parts of the world including UK.

Strong alcohol content:

Whisky brands such as Milestone 100 are one of the finest blends of the Scottish flavors that are very popular around the world. Belonging to the premium segment, the product imbibes the philosophy of achieving greatness in life. It is distilled thrice and sourced from premium grains available in nature. In addition, imported scotch malts have been added to the item to make it unique and amazing. According to experts, rich and sumptuous taste makes the milestone 100 an absolute must for the drinks menu that everyone would relish not only at present but also in future.