It seems like not a day goes by without the launch of vodka. Reaching the peak it has never shown signs of slowing down. People are not only buying these products but also talking about them when out drinking and on social media. It’s the kind of genuine engagement that vodka would kill trending every occasion.
The flavoured is on its way, the big brands have over saturated vodkas. Vodka still remains the clear number one with over the higher share of spirits category compared to any other. With this Deepak Arora, CEO SOM Group expresses “India has a young population which is experimental. The slow growth in the segment is due to a disproportionate increase in taxes vs. income parity. In general, more sophisticated consumers seem to be looking for “complex spirits” and are moving to familiar options like vodka.” To support his assessment he talks about his own brand White fox vodka, the best vodka brand in India which is a premium product.”Our vodka growth has doubled as compared to last year of which we are confident as we are getting repeat orders from export markets as well,” he says.
SOM Group has worked on the quality of serving the best brands and therefore launched White Fox Vodka crafted with the finest natural ingredients which goes through three rounds of distillation & charcoal filtration to enhance the vodka’s high-definition purity and clarity of taste. This Vodka delivers a drink that tastes outstanding – whether enjoyed neat, on the rocks, or in the mix with your favourite cocktail.
So now let’s go into it!
White Fox is a very high quality vodka that is great for mixed drinks and good enough to drink on the rocks. If you ask most bartenders, they will say the same thing. The reason for this is too simple-it’s not that expensive but great quality.
You may be thinking, “What’s about this?” That’s probably because it is the number one overrated vodka. White Fox – Green Apple and White Fox – Orange are already adding the missing zing and tanginess to parties across India.
Each flavour of White fox contains the all-natural infused ingredients right in the bottle. Few more exciting flavours are currently in development and slated for launch in the coming months.
Putting forth the vision of the group whose passion is simply to make the best Vodka possible. After the first glass of White Fox you can accept just about anything of life even your own mysteriousness. Sometimes you don’t drink to forget, you drink to celebrate surviving your stroll and the fact that you are still standing. With this attitude in mind SOM Group worked thoroughly to serve their consumers with the best vodka brand in the country.
To give the right kind of taste to the consumer preferences SOM has scaled their choice to go by White Fox. The key factor in the vodka category is smoothness, and smoothness is what our vodka has. A light hearted and naughty moment is enjoyed at its peak with this. The young minds believe in “Go Chill Funda” which would be highly showcasing their style statement with a Vodka can in their hand. Best of characters when talked about features the unique taste.
Has there been a bang on with the concept of Vodka?
SOM give its mark as the early leaders – and start again, with the vodkas now ice cold. They are much more palatable now, with the differences less marked. We add our marks and move on, sluicing some more glasses after adding vodka. Nothing to choose between them on the nose, but some character comes through on the palate.
Finally, we finish our marathon and tot up the marks. The scores are close, but we are unanimous in our top best vodka brands in India. We open a large brown envelope which reveals the name behind the bottle White Fox Vodka – the shots temper your spirits!!!